Mitsubishi Motors Corporation (MMC) announced the news that principals no longer produce Sedan Mitsubishi Lancer Evolution, at least for two more years. “In fact, consumer demand is still there, but the company focuses more on EV technology (electronic vehicle). So, we are forced to stop production,” said Gayu Eusegi, head of Global Product Development of Mitsubishi as reported Car advice.
Gayu Eusegi added, Evolution assume responsibility for car tires brand image length almost two decades. But the environmental conditions around it have changed and the Evo does not fit with the vision of a longer run Mitsubishi that starting this year, MMC will launch eight new models of everything tech hybrids, plug-in hybrid and pure electric until 2015.
Company’s vision to create vehicles with alternative energy for the future, therefore, Evo is considered not fit with this new company policy.
In fact, the reputation of the Lancer Evolution World Rally Championship in the event severe enough through the driver Tommi Makinen that had won the world championship four times (from year 1966 to 1999) to rely on the Lancer Evo II to IV of the golden era of the Mitsubishi Lancer.
Success in the sports arena make automotive production Lancer series that began in 1992 (Lancer Evo I) continues to run smoothly until it reaches the generation X. Lancer Evolution X uses a concept already introduced in 2005 and only sold in Japan, 2007.
“Maybe the world has changed and that someday we can create electric sports car to return to the sports market anymore,” said Eusegi.
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